Guangdong JE Furniture Co., Ltd. (HUY Branch))

With the acceleration of globalization and the country's acceleration of the "new dual-circulation development pattern", the overseas trade of domestic enterprises has faced unprecedented changes and challenges. JE Furniture has always adhered to the strategic layout of leading and opening up, relying on relevant national policies to promote foreign trade, actively exploring overseas markets, and is committed to creating a global and international corporate image and business model.

Despite the impact of various unfavorable factors such as weak global demand and the prevalence of trade protectionism, JE Furniture still firmly promotes the development of overseas trade, including strengthening the development of the Southeast Asian market and actively participating in exhibitions included the Indonesian Jakarta Furniture Exhibition (IFEX), to conduct in-depth exchanges and cooperation with market customers to further accelerate the pace of overseas markets development.

Seize the Momentum

Understand the Market Gameplay and Find Opportunities for Breakthroughs

Among many overseas markets, Southeast Asia has attracted global attention due to its multiple advantages such as superior geographical location, huge market potential, and a relatively open and stable policy environment. In recent years, the economic growth rates of Southeast Asian countries have remained at a high level.

According to Choice Data, the GDP growth rates of core Southeast Asian countries such as Indonesia, Thailand, and Singapore have exceeded the global average. In addition, the economic structure of Southeast Asia is becoming more and more diversified, with services, manufacturing and other industries developing to varying degrees, which provides companies with broad market space and investment opportunities.

JE Furniture will establish closer ties with Southeast Asian customers and lay a solid market foundation by strengthening communication, establishing trust and solid cooperative relationships.

At the same time, JE Furniture will conduct planned and scientific market research, focus on the needs and market requirements of Southeast Asian customers, and accurately analyze its own development opportunities and differences to achieve rapid breakthroughs in the market, form a closed business loop, and strive for the success in the Southeast Asian market.

Defeat All Areas

Leverage Policy Support to Achieve Fast Market Penetration

With the continuous optimization and opening up of policies in Southeast Asia, the implementation of preferential policies and agreements has provided enterprises with more opportunities and guarantees, such as shortening registration time, reducing tax rates, etc. These policies have greatly reduced the operating costs of enterprises in Southeast Asia, and also improved the competitiveness of enterprises in the local market.

In addition, Southeast Asia is also actively promoting free trade and regional economic cooperation, such as the ASEAN Free Trade Area (AFTA) and the Regional Comprehensive Economic Partnership (RCEP), providing investors with a broader market and more convenient trade channels.

JE Furniture will seize the policy dividends, continuously improve and optimize its overseas trade model, formulate advantageous marketing strategies, carry out business in a scientific and orderly manner, and seize market share in Southeast Asia.

At present, the Southeast Asian market, as an emerging market, has attracted the attention of many well-known companies and high-end talents. For example, ByteDance, Huawei, Alibaba and other companies have deployed in the Southeast Asian market and seized the opportunity first.

As a leading company in the domestic office furniture industry, JE Furniture will further expand its business scale in the Southeast Asian market, accelerate the advancement of globalization and international operating models; and enhance the competitiveness by accumulating valuable international experience and resources, to further promote the influence of Chinese office furniture brands at global stage.