Guangdong JE Furniture Co., Ltd. (HUY Branch))

The original intention of SIT Furniture Design Award is to recognize, celebrate and promote outstanding international furniture designers, brands, manufacturers, emerging talents, and visionaries who use innovation to improve our daily life. SIT focuses on "seats and other products" and rewards the strategic thinking and imagination required for manufacturing excellent equipment.

HUY new products of the year - VELA and MAU won the 2021 SIT Furniture Design Award with their original design, multi-functionality and adaptability to various space scenarios. A special interview with the award-winning designer of the product will take you to understand the design path of VELA and MAU!

Therefore, we specially invited Vincenzo Vanci, the designer of the award-winning works VELA and MAU, to conduct the award-winning interview. The designer Vincenzo Vanci expressed his opinions on his own design and creation concept and the winning products.

Q: A good designer is often reflected in his design concept. If you use a keyword to represent your design concept, how would you refine your choice? Why?

Vincenzo Vinci：I’m pure visionary of the art of innovation to the service of useful design. We are tireless creators, but those creations, whatever form they takes, must improve the lives of as many people as possible. I pursuit a design that sums up through aesthetic and technical invention in unconventional projects that reflect the idea of well-being of contemporary society.

The most important quality for me as designer is the ability to perceive the contemporary. Make truly contemporary design mean understand the whole context and what people need and what people like. Only with these assumptions it is possible to guess the future, starting from what makes up our contemporaneity.

Q:VELA and MAU have been selected for the SIT Design Award among many entries. What do you think are the advantages of VELA and MAU?

Vincenzo Vinci：The designer is both an antenna who perceives how the world is changing but is also a tireless worker. I believe that our products reflect these qualities and have been recognized with important awards because they express a synthesis between utility and aesthetics with a clear and innovative idea. My creative process moves in different directions: a new function, new materials, a product that has not yet been invented or the improvement of a function that already exists. There may be a thousand other combinations, but only through rigorous synthesis that which goes to the center of contemporary mutations is possible to achieve such results.

Q:Where did the design inspiration of VELA and MAU mainly come from?

Vincenzo Vinci：I am enthusiast to envision new lifestyles and ways of working. These two chairs have their roots in the future trend of continuous learning and agile working. Training and updating will no longer be limited to school time, but will accompany us throughout our life. At the same time, today there is a need for practical and comfortable solutions that are equally versatile and flexible, all values that have been considered since the first sketch.